| Meaning of the Trademark |
A
trademark is a unique mark or sign representing you, your company, your
products or the services that you provide and distinctive in nature, which
distinguishes it from one firm to another and thus building reputation. You can
describe your business in a number of ways; it can be in your company name,
brand name, label, product name, logo, tagline, and domain names. It is
necessary that all the intellectual property rights of your company, including
trademarks, should be established and secured as IPR is the oil of the 21st
century.
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Word mark |
Device mark |
Collective mark |
Certification mark |
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A collective trademark or collective mark is a trade mark used by a group or its members to distinguish themselves with a degree of consistency or precision,
geographical origin, or other characteristics as specified by the entity. Examples:
TATA Motors, TATA chemicals, TATA steel, TATA communications, etc. <!--[endif]-->
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The certification mark provides consistency, while the collective mark provides both quality and source. The owner may register the certification mark, while the group of individuals may register the collective mark. Examples: ISO mark, ISI, BIS. |
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Sound mark |
Colour mark |
Shape mark |
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Sound
marks are a non-conventional trademark and can be registered in India, sound
features are used as an indicator for the origin of products or services. The
important ingredient is the appearance in the sound of factual distinctiveness
capable of generating an immediate recall value for the product or service.
Some of the registered sound marks in India are as follows:
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<!--[endif]-->Yahoo yodeling (4350871) | A colour
trade mark is a non-conventional trade mark where at least one colour is used
to perform the trade mark function of identifying the commercial origin of
products or services. The particular colour or combination of colour is
recognized as a trademark if it is established that the colour(s) function as a
unique identifying mark to identify the origin of goods or services. A colour
mark in India can be registered as the consumers can link it directly with the
product, for example; white and red for Colgate. | The shape marks
have three-dimensional marks or shapes which
are capable of distinguishing goods and
services of one trader from another, which have been registered as trademarks. A shape mark is also
known as shape trademarks. Such a shape must have the capability
of finding goods sold under the trademark. For e.g. Coca-cola bottle(2097362), xbox 360 |
